Paid ads are getting really expensive. People do not trust them as much as they used to. They are also really easy to ignore. Because paid ads are not working well as they used to brands are thinking about where their growth is really coming from. Digital news and media coverage are very important for brands now.

They are not something extra that brands can use for public relations. They are a key way for brands to grow and become more well known. Digital news and media coverage can help brands seem credible and get more people to visit their website naturally. They can also help brands build value that will last for a time. Paid ads are not as good at doing these things as digital news and media coverages’. Brands are starting to see news and media coverage as a way to really grow and become more successful. Digital news and media coverage are becoming a part of a brands strategy, for growth.

From having a presence on Google to getting instant credibility digital news is changing the way modern brands grow.

This is where media platforms, like Storyhypee come in.

Storyhypee helps brands and the people who start them like founders and entrepreneurs get news coverage in good media publications and news platforms.

Storyhypee makes sure this news coverage is authentic. It appears in credible places.

Storyhypee helps businesses build long-term authority by putting their stories in places people trust.

Paid ads do not work like they used to.

The cost of ads, on Meta Google and LinkedIn is going up.

When people see many ads they start to ignore them and they do not trust them.

This is called ad fatigue. It means that people will only see your ad for a short time because they just scroll past it without paying attention to Storyhypee and the businesses that use Storyhypee.

Nowadays people who buy things in 2026 do things differently. They look at what comes up when they search for something what people are saying about it in the news. What other people think before they make a decision. When a brand is mentioned in a news article or on a website people think it is a sign. It seems like someone else is saying the brand is good rather than the brand saying it themselves. People trust what they read in articles and news stories a lot more than they trust ads. Modern consumers trust this kind of information because it seems real. Modern consumers like to see brands, in news or media coverage.

For sustainable brand growth, authority, and organic discovery, digital news is far more powerful. The smartest brands in 2026 are shifting budgets from constant advertising to media-led visibility strategies.