Which Press Release Is More Formal?

A press release serves as a brand’s official statement to the media. But not all press releases are the same. Some take a formal, structured approach, while others adopt a more casual and engaging tone. So, which one works better? Let’s break it down.

Formal Press Release: The Corporate Standard

It follows a professional, no-nonsense approach. It sticks to fact-based reporting and maintains a neutral tone. This style is widely used for corporate announcements, financial reports, legal statements, and mergers & acquisitions.

Uses third-person writing
Follows the traditional press release format
Prioritizes clarity and credibility over creativity

For instance, a tech company announcing an IPO launch would opt for a formal press release, ensuring accuracy and compliance with media standards.

Casual Press Release: The Engaging Approach

On the other hand, a casual press release is more flexible, conversational, and engaging. This is ideal for startup stories, product launches, influencer collaborations, and brand milestones.

Uses an audience-friendly tone, Focuses on storytelling, Encourages reader engagement.

If a fashion brand is launching a new collection, a casual press release with vivid descriptions and brand storytelling would generate better buzz.

Which One Should You Choose?

The choice depends on your brand’s message and audience. Corporate brands often lean towards formal releases, while lifestyle and entertainment brands prefer a casual tone.

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Builds Credibility and Trust
Being featured on top-tier media platforms like Times of India, Republic, or Economic Times enhances trust and authority. Readers perceive brands covered by reputed news outlets as credible and reliable.